Budweiser have tapped Roc Nation’s finest for their new MADE For Music ad campaign. Jay-Z and Rihanna each star in their own black-and-white commercial, directed by Mark Romanek; Hov’s soundtracked by “Public Service Announcement” and RiRi’s featuring her new single, “Right Now.”

MADE For Music is part of Budweiser’s efforts to restore their reputation as “an icon of pop culture,” says Ricardo Marques, Bud’s global advertising director. The brewer will sponsor both Rihanna’s current Diamonds World Tour and Jay-Z’s upcoming Legends of the Summer Tour with Justin Timberlake, in addition to offering special VIP packages and other promotions.

Watch Rihanna’s commercial after the jump…

(Via Ad Age)

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