Hip-Hop and NBA All-Stars gathered at the 40/40 club in NYC on Wednesday night for the official launch party of NBA 2K13. The popular video game franchise, arriving in-stores October 2nd, was executive produced by Jay-Z, who was one of many stars at the packed event. Along with Jay-Z, Nas, Bow Wow, Talib Kweli, Bridget Kelly, Tracy Morgan, Boi-1da, and Tyson Beckford also made appearances. Expectedly, the guest list included NBA’s notable ballers, like Derrick Rose, Kevin Durant, Tyreke Evens, and the Brooklyn Nets’ Kris Humphries and Brooke Lopez.

The evening’s entertainment was provided by Meek Mill, who performed cuts off his Dreamchasers mixtape series and MMG’s Self Made compilation albums. The Philly MC also played his highly-anticipated Dreams & Nightmares debut album (slated for an Oct. 30 release) to a select group of listeners in one of the luxurious private rooms.

Catch some photos from the red carpet after the jump….

Photo Credit: Meek Mill and Dimitrios Kambouris for Getty Images