In the video above Jay-Z speaks to MTV about how the second verse to his 2003 Black Album cut “Public Service Annoucement” came together. The Just Blaze produced classic is one of many songs that Jay will break down it’s lyrics in his first book Decoded that hits shelves on November 16th.

“The second verse of ‘PSA’ may not have that many hidden jewels in [it], but the story behind why I wrote the second verse is pretty interesting. It’s sort of that look on rap, how this writer had written this article about me wearing this Che Guevara shirt [with a] Jesus piece, and she was like, ‘The Jesus piece is hitting his head,’ and I was like, ‘You’re going a little too far. It’s a T-shirt and a chain. It’s not literally hitting his forehead,’ ” he recalled. “That [experience] inspired the entire verse. ‘I’m like Che Guevara with bling on, I’m complex.’ It’s the whole entire story of how and why I came to write that second verse on ‘PSA.’ “

Props to Meka/2Dopeboyz for the heads up.

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