Billboard has confirmed the first week sales of Watch The Throne. According to Nielson Soundscan, Jay and Kanye sold 436,078 copies in total,  including both digital and physical CD sales. 321,000 of those units were through downloads. They also broke iTunes records for first week sales with 290,000 downloads, beating out Coldplay’s previous record set in 2008 with their LP, Viva La Vida.

WTT marks the 12th #1 album debut at Soundscan by Jay-Z, and the 5th #1 album debut by Kanye West.

more WTT coverage links after the jump…

Screengrab of the Soundscan sheet…

Also,this past Sunday Jay-Z celebrated the release of Watch The Throne at Miami’s LIV nightclub. While Kanye West had a prior commitment to perform in Europe, Jay-Z’s appeared for a brief moment setting a new record bypassing Dallas Mavericks owner Mark Cuban’s $115,000 tab by spending a reported $250,000 worth of Ace of Spades champagne.

The Latest WTT Coverage Links:

VIBE’s video footage of the bottles

The 305’s  Club LivRecap

The World Red Eye’s Club Liv Recap

How The Throne Beats the Leaks via Billboard

Swizz Talks Producing for WTT

Previously: Jay-Z On ‘Watch The Throne’: “We Wanted To Take It Back To That Listening Experience We Had” | Jay-Z, Beyoncé, Memphis Bleek and More Hit Up The ‘Watch The Throne’ Pop-Up Shop (Photos) | Jay-Z and Kanye West’s “Otis” Video…and Miss Info’s ‘Watch The Throne’ Wrap-up