With his new album Redemption fresh on shelves (I mean streaming services), Jay Rock serves up a video for the project’s blistering opener, “The Bloodiest.” Directed by Colin Tilley (Kendrick Lamar “Alright,” ScHoolboy Q “THat Part”), the surreal clip follows the TDE rapper through death and danger while subverting the norm in numerous clever ways (see: a white lady pulling a gun on him). I’m sure there’s a better explanation for the storyline than that, but you can draw your own conclusions below.

Redemption is out now featuring Kendrick Lamar, J. Cole, Future, SZA and Jeremih.

Watch below…

Related: Jay Rock: ‘Road to Redemption’ (Episode One)