Ahead of the release of his new album Redemption this Friday (June 15), Jay Rock is rolling out a video series called Road to Redemption. Featuring old footage and interviews with most of the TDE crew, episode one delves into Jay Rock’s upbringing in Nickerson Gardens in Watts, being discovered by Top Dawg, and TDE’s humble beginnings.

Day one TDE fans will know that Jay Rock was actually the label’s first marquee name before Kendrick Lamar, securing a major label deal with Warner Bros. in 2007. Though things didn’t quite work out, the deal definitely helped knock down the door for TDE. “It inspired all of us to keep pushing because, yo, this man’s from the projects, this man comes from nothing and he has a major record deal,” says MixedByAli. “It kinda put the battery in everybody’s back like, ‘Yo, we’re really doing this.'”

Watch below…

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