j cole fans house

Beyoncé’s surprise album may have rewritten a few rules in the music industry, but J. Cole’s 2014 Forest Hills Drive campaign is affecting the people who really matter: the fans. Not only has he sent out an open invitation to his childhood home in Fayetteville, NC for the exclusive listening session at the end of the month, but Cole decided to surprise one fan at her house in Dallas last night to play her his new album.

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The visit was seemingly impromptu after super fan Dalia hit the rapper on Twitter asking to see him while he’s in her city, only for him to reply and request her address (okay, maybe struggle rapper tactics aren’t so futile after all). Lo and behold, Cole turned up at Dalia’s doorstep to play her and her family his upcoming project, which the rest of the world will be able to hear on December 9.

Whether or not this unorthodox campaign will prove to be a commercial success is almost besides the point, because it’s turning out to be one of the best feel-good stories in music we’ve seen in a long time.


Cole out here surprising fans and letting them listen to the album!! #2014ForestHillsDrive

Une vidéo publiée par RIKKI (@rikkimaa) le


Lil one rapping Pac to Cole. Yes. 🏆 #2014ForestHillsDrive

Une vidéo publiée par RIKKI (@rikkimaa) le

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