j-cole-born-sinner

J. Cole hit Ustream tonight to present a unique and creative way of making a special announcement. Themed by the church, a short viral played starring a young child. Following a short prayer, the child proceeds to use big poster boards revealing the title of J. Cole’s new album is Born Sinner. The follow-up to 2011′s Cole World: The Sideline Story will arrive on his 28th birthday (January 28th, 2013).

In a recent interview with The Daily Heel (via JColeNation), Cole touched on delivering his new album in the new year.

“The album’s going to be coming out early next year. You should really expect it to be on the next level. I’ve been in a great place this year creatively, so things have been going good. I still go through some stress but it’s more of a good, natural stress rather than worrying about how many records are going to sell.”

Watch the video announcement after the jump…..

Previously:
J. Cole Performs New Songs at ‘Own the Night’ Event in Hollywood
J. Cole & Major Lazer – “Get Free ColeWorld”
J. Cole – “I’m A Fool”