Tue 5 Jan 2016
This right here is a must listen for anybody trying to break into the rap industry. With their first podcast of 2016, ItsTheReal sit down with Sickamore, the long-time DJ, blogger and A&R behind some of the best rap releases of the last few years, including YG’s My Krazy Life and Travi$ Scott’s Rodeo. The Brooklyn native explains exactly what an A&R is while walking us through his career from mixtape DJ to Creative Director at Epic Records.
We’re starting 2016 off perfectly with this tremendous episode of A Waste of Time with ItsTheReal, featuring super-A&R Sickamore! We discuss his journey from getting kicked out of his mom’s house to becoming an award-winning mixtape DJ to getting deals for Saigon and Tru-Life to shaping YG’s My Krazy Life. We talk Jeremih, Travis Scott, Jeezy, Wynter Gordon, DJ Kay Slay, Rihanna, Hip-Hop, Just Blaze, The Weeknd, Ricky Hil, Phil Jackson, LA Reid and so much more!