instagram video

Well Vine, it’s been fun. In a flashy new commercial released today, Instagram have introduced video functionality to their already hugely popular app. This new service allows users to record up to 15 seconds worth of footage — a whole 9 seconds more than what Vine were offering — rewind and delete sections before uploading, choose a cover photo for your clips and apply 13 different filters to your videos, similar to those that already exist. Talk about kicking your competition while they’re down. Video on Instagram is available right now.

Read more on Instagram’s blog.

Watch the Video on Instagram commercial after the jump…

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Watch: Cam’ron and JuJu Go To War With Cousin Bang on Vine #KillaCannes