Wed 20 Jul 2011
Swizz Beatz, Alicia Keys, Pharrell, Verbal, Busta Rhymes and More Celebrate Reebok’s ‘Reethym of Lite’ LaunchPosted by Miss Info under about miss info , for fashion-hounds and obsessive consumers , good for me , photos , quotes
Miss Info: Reebok Classics went all out for their “Reethym of Lite” launch and their new US Creative Director, Swizz Beatz. Mikey posted video of Swizz telling the crowd about his new role here, but there’s tons of great party photos on this post. By the way, Team Reebok and your girl Inf shot a bunch of interviews Busta, Nore, Teyana, Verbal (Reebok’s new Creative Director for Japan/Asia!) and more, coming soon! (apologies in advance for how sticky and bedraggled I was). Again, thank you to the great Reebok folks that made the night not just sweaty, but also fun.
Mikey: Summer in NYC wouldn’t be complete without at least a few sweaty, sticky product-launches, this one being a swanky party at espace for Reebok and Swizz Beatz. Along with Diddy, Pharrell, Alicia Keys and the rest, Swizz also said that Jay-Z and Beyonce were there, but they were hidden from all view. I can’t lie though the biggest surprise of the night was seeing Verbal of the Teriyaki Boyz. I really give him props for putting a lot of rappers onto some of my favorite fashion trends.
Photos of Swizz Beatz, Alicia Keys, Clive Davis, Pharrell, Verbal, Busta Rhymes, Nore, Maino, Lloyd Banks, Teyana Taylor, Reebok’s new collection, and more….
After the jump!
Swizz Beats Loves His Reebok Creative Director Role: “This Puts Me Up There With The Marc Jacobs and Karl Lagerfelds”
Espy Awards 2011 Recap: Amare Stoudamire, Justin Bieber, Emmanuelle Chriqui, and…a Spandex Unitard?
Kanye West To Debut His Women’s Line at New York Fashion Week…What Can We Expect?
Pharrell Gives W Magazine A Tour Of His Miami Home (Video)