The Gap has had a long fruitful relationship with Hip-Hop, featuring stars like Missy Elliott, Nas, Wiz Khalifa, Common, Run-DMC and more in various campaigns. The iconic brand adds another name to that list, Future. The Atlanta rapper stars alongside the legendary Cher in Gap’s “Meet Me in the Gap” commercial. Directed by X, Cher and Future sit back on an all-white staircase, where they sing a cover of Sly and the Family Stone’s 1969-hit “Everyday People.”

When Gap said they wanted to team me up with a young artist I knew it would be really beautiful,” Cher tells PEOPLE, speaking about working with Future. “We had a blast together.” Meanwhile, HNDRXX’s 3-year-old son Future Zahir recently appeared in a campaign for Gap Kids. “It’s part of my DNA, growing up wearing Gap and now to see my son wearing it and in a campaign ties the whole family together,” says the 33-year-old rapper. “They have something for every age, every person in a family.”

Watch below.

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Previously: Future’s Self-Titled Album Is Now Certified Platinum