These Def Jam artists are stepping up their video blog games lately, first 2 Chainz and now Fabolous. In support of his new “So NY” street anthem, ‘Livin’ Good Loso’ presents a new vlog campaign themed around the city he grew up in. For the first installment, Fab takes us to one of his favorite restaurants, Sons of Essex located in the Lower East Side. Opening in 2011, owner Matt Levine speaks on the hot spot and offers some of their favorite dishes for Fabolous to try. Nation‘s right, Loso may have another career on his hands.

Fabolous’ The S.O.U.L. Tape 2 arrives on Thanksgiving.

Watch the debut of Fab’s “So NY” campaign after the jump…..

Spotted at NahRight

Fabolous Announces ‘The S.O.U.L. Tape 2′, Unveils Mixtape Cover
Fabolous Spits a Brooklyn Nets Freestyle on ‘The Association’
Fabolous – “So NY”