Is Revival the name of Eminem’s new album? A new cryptic ad is suggesting that. On Wednesday (Oct. 26), Eminem’s manager and Shady Records CEO Paul Rosenberg posted an image to promote Yelawolf’s upcooming Trial By Fire album. In the photo, Rosenberg is seen holding a hard copy of the project, but an ad in the background reveals other details. The pharmaceutical advertisement place on the side of a building promotes a medication called “REVIVAL,” with Eminem’s trademark backwards “E” in it. Reddit users noticed the subtle placement, and some more digging reveals a website for the fictional drug.

Various small comical references like “REVIVAL does not cause some serious side effects like: sudden nut allergies,” “REVIVAL could be music to your ears,” and “seek medical attention, ‘I need a doctor,’ in reference to Eminem’s song with Dr. Dre are seen on the website. A working phone number is also listed (1-833-243-8738), where callers hear a reference to “Lose Yourself” as “I Need A Doctor” plays in the background. “Revival” would also complete a trilogy of Eminem album’s starting with an “R,” following Relapse and Recovery.

The Detroit MC’s long-awaited ninth solo LP is reportedly due later this year.

Continue after the jump….

Look what arrived at the Shady offices today! @Yelawolf TRIAL BY FIRE comes out this Friday 10/27! #cdbaby

A post shared by Paul Rosenberg (@rosenberg) on

#You only get one shot #revival comment with a @eminem quote.

A post shared by dEnAuN (@denaunondos) on

Previously: Eminem Performs An Anti-Trump Freestyle In the BET Hip-Hop Awards Cypher (Video)