All eyes are on the city of Toronto this week, with the 2016 NBA All-Star Weekend landing in the Canadian city for the first-time ever. Drake is taking advantage of the moment, strategically debuting various billboards to promote his forthcoming Views From the 6 album. The first three billboards were spotted at Billy Bishop Airport, where one sign reads “Four Plus Two Equals Six,” leading many to believe it’s a hint that the album will arrive on April 2.

A much larger billboard with the word “VIEWS” can be found on top of the new Jordan Brand flagship store in Yonge-Dundas Square, which the rapper posted a picture of on Instagram. During a recent episode of OVO Sound Radio on Apple Music’s Beats 1, Drizzy announced that his fourth solo LP would arrive sometime in April.

Continue after the jump….

All Star Weekend 2016

A photo posted by champagnepapi (@champagnepapi) on

Photos via Billy Bishop Airport and Re.Mark

Previously: Drake Stars In Jordan Brand’s #WEAREJORDAN Commercial (Video)