Wed 10 Feb 2016
All eyes are on the city of Toronto this week, with the 2016 NBA All-Star Weekend landing in the Canadian city for the first-time ever. Drake is taking advantage of the moment, strategically debuting various billboards to promote his forthcoming Views From the 6 album. The first three billboards were spotted at Billy Bishop Airport, where one sign reads “Four Plus Two Equals Six,” leading many to believe it’s a hint that the album will arrive on April 2.
A much larger billboard with the word “VIEWS” can be found on top of the new Jordan Brand flagship store in Yonge-Dundas Square, which the rapper posted a picture of on Instagram. During a recent episode of OVO Sound Radio on Apple Music’s Beats 1, Drizzy announced that his fourth solo LP would arrive sometime in April.
Continue after the jump….
— Billy Bishop Airport (@BBishopAirport) February 9, 2016
A photo posted by champagnepapi (@champagnepapi) on
Photos via Billy Bishop Airport and Re.Mark