Drake talked to my girl Yasmine Richards aka MysMoxie and HipHollywood about his upcoming album, touring with newcomers Frankie and the Lights, his labelmate Nicki Minaj, and once again, he wishes for a Sade collabo (ehh).

Drake says he won’t be rapping about “brands that you don’t care about,” and will focus on “real stories.” Holding you to that…because the brand-naming is so rampant in Young Money music (and most current pop rap on the whole.) Then again…it is a way that hip hop documents the style of the times. The way Puba branded Hilfiger, and Big branded Coogi…hmm. I guess everything in balance, that’s the key. At least with Drake there’s marketing and substance mixed together. Unlike some rappers….