Fri 21 Jun 2013
The celebration is on in South Beach as the Miami Heat win their second consecutive NBA title. Always at the forefront and one step ahead of the curve, Nike Basketball debut their new viral campaign “Leave a Message.” In honor of repeat NBA Finals MVP LeBron James, Nike’s new ad features congratulatory messages to King James from Dr. Dre, Drake, Spike Lee, Warren Buffet, Coach K, Phil Knight, Bill Russell and kids from The LeBron James Family Foundation.
Sneaker fanatics are also celebrating as Nike tributes LeBron James with a limited-edition championship pack. Consisting of his signature LeBron X PS Elite, LeBron X Low, along with two hats and a “WITNESS” t-shirt. Like the first championship pack in 2012, it will be available in very limited quantities in North America and China. Looking back on recent history, expect it to arrive sometime in August.
Check out the commercial, photos of the Nike x LeBron James championship pack, plus more details below….
Highlights from the extensive pack includes the red LEBRON X PS ELITE seen worn by LeBron James during the 2013 Finals. Details include “2-time champion” and “11-12, 12-13″ printed on the sock liners. The LEBRON X LOW stands out with a rather unique floral palm print, with specific details of Miami including palm trees. They also include “11-12, 12-13″ on the sock-liners and feature glow-in-the-dark-soles. As an extra bonus, two hats are also included.
Fans can pre-order the championship “Witness 2” T-shirt right now on nike.com.
Worn by James in Game 1 of the 2013 Finals, the LEBRON X PS ELITE has a red upper skin with a gloss geometric palm-leaf graphic inspired by Miami’s signature Art Deco architecture and native plant life. The shoes sock-liners are imprinted with “2-time champion” on the left and the seasons “11-12, 12-13” on the right.
The LEBRON X LOW sports an upper skin with a unique floral palm splatter print showcasing birds of paradise and palm trees. The upper is finished with a black matte skin with gloss chromaflair palm print graphic from toe to midsole and a glow-in-the-dark outsole. It also has imprinted “2-time champion” and “11-12, 12-13” sock-liners to celebrate James’s championship.
The two shoes and hats will be sold in a pack and will be available in very limited quantities in North America and China. The championship “Witness 2” T-shirt is available to pre-order on nike.com and will hit stores globally early next week.