Mon 29 Feb 2016
DJ Khaled is suffering from a near-fatal case of success these days and there’s no road to remission in sight. Not long after scoring his own slot on Beats 1 Radio, the We The Best boss is now being managed by none other than Jay Z. Khaled made the major announcement in a typically theatrical video, in which Hov crowns him with the last original Roc-A-Fella chain in his collection. To further whet our appetites, the clip also features roughly eight seconds of new Jay Z raps.
It’s unclear whether Jay is individually managing Khaled or he’s just signed to Roc Nation management (he has a habit of overstating things). Also interesting is the tech company rivalry sub-plot to this new partnership (Khaled recently aligned with Apple Music while Hov is the part owner of TIDAL). In any case, chalk this up as Another One™ in Khaled’s win column.
Watch Khaled’s announcement below…
Allow me to reintroduce myself!!!! Meet my manager. His name is Jay Z. Jigga. Hov!!! Special cloth alert! The blessings coming in have been overwhelming. So much blessings I needed the right team to help me embrace it right. And when I say embrace I mean brand partnership. When two special cloth brands come together history gets made. I'd like to thank fan luv for walking with me thru the journey of more success. They don't want us to win!!!! So what we gonna do is win more. When I say we, I'm talking fan luv! I'm talking my brother Lenny S! Always seen my vision !!I'm talking Chaka!! I'm talking JIGGA NATION!!!!! I'm up to something. I will never stop!!! I will not lose JIGGA VOICE!!! Ride with me thru the journey of more success. God is the greatest! Bless up. #WeTheBest 🔑#JAYZ 🔑#Rocnation @wethebestmusic JUS KNOW IM WORKING ON NEW MUSIC !! 🔑🔑🔑