dj khaled headphones

Remember that “big announcement” DJ Khaled told us about over the weekend? Well, the We The Best boss has kept good on his promise and shared some big news that the streets — and ideally Forbes — are about to be eating up. Following in the footsteps of fellow moguls Dr. Dre and 50 Cent, Khaled is launching his very own signature line of headphones with Heads Audio and Bang & Olufsen. And of course, he promises nothing but premium quality, calling them “We The Best Sound.”

Naturally, Khaled’s Instagram is already chock full of promo images, but you can read an official statement on his latest business venture below.

Read Khaled’s statement, plus watch the first “We The Best Sound” commercial below…

Today I am proud to announce that I have partnered with Heads Audio & Bang Olufsen to create the best audio in the market place, We The Best Sound. We The Best Sound represents the very best in audio entertainment. Alongside the prestigious Bang Olufsen brand, We The Best Sound and Heads Audio will provide the listener with the highest quality sound in electronic audio entertainment and will continue to carry on the tradition in excellence set by Bang Olufsen. It will also provide the listener a chance to hear audio the way I hear it when creating my music. I take pride in crafting a sound based on time, care and most importantly the best quality sound on the planet. Embark on this journey in sound with me…you won’t be disappointed. We The Best Sound, the brand you can trust. H6 with Dj Khaled by B&O @wethebestmusic @wethebestsound @headsaudio @beoplay #GODISTHEGREATEST!

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