I’m sure most of us have partaken in some form of bullying at one time or another in our lives, especially in our school days. Kids can be the cruelest creatures. That’s a fact. To combat the epidemic, Diddy and WWE have come together for the anti-bullying #BEASTAR campaign.

“I’m thrilled to extend my partnership with WWE and align myself with their Be a STAR, anti-bullying initiative,” Combs said. “Bullying is a very serious issue and needs to stop now.”

“WWE is proud to continue its partnership with Sean ‘Diddy’ Combs and join together to put an end to bullying,” WWE Chairman and CEO Vince McMahon said.

Watch the PSA after the jump…

Combs will serve as an ambassador for Be a STAR, the anti-bullying initiative co-founded by WWE and The Creative Coalition to encourage young people to treat each other with tolerance and respect. In addition, through Combs’ association with the Invisible Bully clothing line, he will continue to encourage individuals to put an end to bullying and contribute to Invisible Bully’s mission to stand for something or fall for anything.

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