family guy tag body spray

Today the friendly folks at HighbridNation hit me about this new deal between Island Def Jam and Proctor and Gamble. More specifically Proctor and Gamble’s Tag Body Spray deodorant line for cool guys who want to smell zestfully clean without the hassle of showering. The deal creates a “hip hop” record label, helmed by Jermaine Dupri, which will make you diddy-skip all the way to the toiletries aisle at your Piggly Wiggly.

“It’s a full-fledged record company,” Dupri explains. “I’m the president. And we’re mixing the best of both worlds together – the marketing of a product like TAG and the lifestyle that TAG represents, and then what the music and myself bring to the music industry.”

The lifestyle that TAG represents……you mean, where women spontaneously get naked in the convenience store when you spray yourself with “Lucky Day” or “Midnight”? That lifestyle? Yeah, I think some rappers can relate. (snicker)
“Today, we make history in the music industry with TAG Records,” says Dupri. “This label is going to provide new artists with a chance of a lifetime. New artists will receive ten times the typical marketing support – a first in the industry. I’m hand selecting and molding these artists to make history in hip-hop.”

Isn’t ten times zero, still zero?…just kidding. Obviously these artists will get this scented cashmoney and use it to promote their records, which, if they’re good will still be downloaded, and if they’re not good will still not sell. So the real winner here is Def Jam, who no longer has to spend marketing money on a shrinking return model……or go through the hassle of not-spending marketing money and hearing all the hemming and hawing from angry rappers with Bentleys that need new shoes (read: Beans).

Eskay has the obligatory self-congratulatory youtube video.