Wed 10 Jul 2013
Jay-Z continues to push boundaries in support of his newly released Magna Carta Holy Grail album. The rapper-mogul has descended upon New York City’s Pace Gallery on Wednesday afternoon for a six-hour performance of “Picasso Baby” off his new solo LP. Serving as a life art piece performance, the moment draws inspiration from artist Marina Abramovic’s 2010 MoMA exhibition Marina Abramović: The Artist Is Present. Footage captured from the event will be used for an official music video, presumably directed by Mark Romanek (“99 Problems”) who co-ordinated the event along with Salon 94. Wale, Marina Abramovic, Judd Apatow, Jerry Saltz, George Condo, and other well-known figures in the art world are all in attendance.
According to early reports, Jay-Z’s new album is set to debut No. 1 on Billboard’s charts next week selling an estimated 475-525k copies its first week in retail stores. Jay has already received a platinum plaque for the 1 million copies it sold via the “Magna Carta” app for Samsung devices during its initial July 4 release.
Check out photos and video on set of “Picasso Baby” below….