New Artist Alert

Generation Now is the music label of DJ Drama and Don Cannon, best known as the home of Lil’ Uzi Vert. Following the success of Uzi, Drama and Cannon now introduce the newest signee to Generation Now, Lil’ James. Hailing from Detroit, Lil’ James grew up in the foster care system living in more than 12 homes. Eventually, James would move to Atlanta where music serves as his inspiration, growing up on Lil’ Wayne and the Hot Boyz. After slowly working on his craft with the mentorship of DJ Drama and Don Cannon, Lil’ James drops his debut project 21 Years Later.

Coming in at eleven tracks, 21 Years Later features guest appearances by Jacquees and Kap G. Stream the project below.

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Tyler Thomas BirdsIView

Miss Info: As the days gets shorter and colder and darker here in New York City…the perfect antidote for the seasonal blues is this new EP ‘BirdsIView’ from 23-year old Los Angeles singer/rapper Tyler Thomas. Thomas has been on his independent grind for the past few years, catching the attention of industry insiders with “Whiskey on the Rocks” back in 2012 and his 2013 Higher Learning EP…but now, under the executive-production direction of Grammy-winning squad The Stereotypes, Thomas is primed for the big-time.

This week, Thomas dropped a video for the very PCH-drive-ready “Make Me Go” (above)…But so far, my favorite track has been the grittier “Lincoln Ave.”

Watch Tyler’s “Lincoln Ave” video and download his ‘Birds I View’ EP…
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If you haven’t heard of Dark, let us put you on through his new video “Scarface” with Young Boston and Manolo Rose. The up and coming rapper debuted the clip through TIDAL’s discovery feature and is poised to make some noise thanks to the hard-hitting cut. The single is taken from the upcoming Pushin Pain Vol. 1 mixtape and in the video, you can see him hit the block with all his people, live from Uptown.

Watch the video below…



Rich Homie Quan released a new song this week, but there’s another issue lingering over the ATL rapper’s head. From newly released iPhone video, it appears that his issues with Johnny Cinco almost turned into a physical altercation. Coincidentally, his new record calls out fake rappers.

Continue below…



Drake’s OVO Sound label is ready for takeover in 2014. After officially introducing music lovers to OB O’Brien with “Steve Nash,” it appears the imprint has another new budding artist ready to shine. Posted on OVO’s website, is the song “Pray” by 21-year-old Toronto-native Jimmy Johnson aka Jimmy Prime. The Auto-Tune-laced cut is produced by 18-year-old producer Eric Dingus, who in recent months has remixed songs like “Worst Behaviour” and “November 18th” by Drake.

As was the case with The Weeknd and recently PARTYNEXTDOOR, it appears any music previously released by Jimmy Johnson has been removed online. The songs “Rolling Deep,” “9/11,” and “Loud As F**k” were previously promoted as singles off Jimmy’s upcoming In God We Trust debut project, scheduled to drop in 2014. Until official news comes from Drake himself, who mentioned Jimmy on Instagram recently, listen to “Pray” below.

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Is Raury about to be music’s next sensation?

That’s a huge proposition to place on any young pair of shoulders, but in an era when an unknown singer from New Zealand can make one of the biggest hits of 2013 almost entirely organically, anything is possible. Especially when his first official release, “God’s Whisper,” is taking the Internet by storm.

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aston matthews aston 316

A$ton Matthews, another name outta California you should be checking for, drops his long-awaited mixtape, A$ton 3:16. The 19-track offering boasts an extensive guest list that includes Action Bronson, Ab-Soul, Flatbush Zombies, A$AP Ferg, Vince Staples and Bodega BAMZ. The production value is top-notch thanks to the likes of The Alchemist, Evidence and Joey Fatts, while A$ton’s rhymes are as chilling as they are authentic. Another impressive project this year from the coast that has already brought us gangsta rap gems like Oxymoron, My Krazy Life and Shyne Coldchain Vol. 2.

Stream and download after the jump…



There’s been a lot of changes at SXSW over the last 4 years. Believe me, I’ve been here for each said year, and I’ve watched this awesome indie music festival turn into a corporate free-for-all for product placement. And I blame myself, too, for feeding the machine and attending just about all of the “big events with A-listers.” I couldn’t help it. However, SXSW is not totally useless for new and emerging artists. If you’re willing to look, there’s still tons of buzz-worthy talent to take in.

I had one of these moments last night at Bar 512 for A3C’s showcase. Located in a tight little bar with 2 floors off of 6th Street in Downtown Austin, the spot was crowded with underground rap fans for acts like Denzel Curry, Lil’ Bibby, Gold Lake and many more. I have to say I was really into what Denzel and Bibby did. Both acts brought the same aggressive content that features in their music and were genuinely having a good time. Granted, both artists definitely need major work with their live shows, but the energy was there.

In time, I’m positive they’ll become way more polished and organized on stage. Remember how all-over-the-place A$AP Mob was in the beginning?

Watch video clips below…



FatKidsBrotha, a sub-group in Atlanta’s Two-9 collective made up of IRL brothers Light Skin Mac 11 and Dav.E, have finally released the video for their “Stunt Raps” collaboration with Reese. The video is kinda like what you imagine the song would look like: dark, gothic imagery, typically stoic rap poses and blurry shots, because you have absolutely no excuse to listen to this sober. The track was included on FatKidsBrotha’s Eastside Paradise 2 mixtape, which you should enjoy if you’re a fan of Clipse and The Neptunes.

Watch after the jump…


cozz dreams.jpg

Disclaimer: this might be the hardest shit you’ll hear all year.

It’s not often we cover artists without even so much as a mixtape behind them, but Cozz is a worthy exception. The 20-year-old L.A. rapper makes his debut with “Dreams,” a ferocious, determined and almost desperate account of one man striving for success. From the opening line (“Always had dreams of being rich, huh!”), Cozz commands your attention. He holds it like a vice throughout with his tenacious delivery, melodic undertones and clever punchlines: “N***a, you listen to Casey Veggies/You ain’t about beef.” Meez’s gunshot-laced production packs plenty of punch, but Cozz’ bars refuse to be beaten.

Despite claiming that he’s “not at all” a gangsta rapper, Cozz is up there with Vince Staples and Joey Fatts as one of Cali’s rawest rookies. We’re excited to see what this kid comes with next.

Watch after the jump…


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