2 Chainz has made news nationwide during the Christmas holidays, with his high in-demand Dabbin’ Santa sweaters. A combination of the ugly Christmas sweater tradition and Atlanta’s dabbing dance craze taking over pop culture, the cozy piece has been seen of various celebrities and athletes in recent weeks. The merchandise has turned into an instant success, making 2 Chainz a cool $2 million.
After recent appearances on the NFL Network, ESPN, TNT’s Inside the NBA, and Good Morning America, the rapper caught up with Forbes to discuss coming up with the idea for the sweaters, the money made from Dabbin’ Santa going back into his T.R.U. Foundation, the funds going to those in need including paying a year’s rent for a disabled veteran and donating a minivan to a family who lost everything in a house fire, the ColleGrove album with Lil’ Wayne and much more.
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