You know I love all things random and slightly left…so I love the idea that in 2012, hip hop, even its more underground elements, are so pervasive in American global pop culture, that a savvy multi-culti advertising agency would think to combine the fancy footwork of NFL star Cam Newton, with the lightning speed MPC drum-pad poking of producer AraabMuzik….all to promote sweat-wicking base layers!

The combo works, don’cha think?

Congrats Araab and Duke!

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