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He may take his fair share of fashion tips from ‘Ye, but there’s no denying Big Sean’s reputation as one of the best-dressed men in hip-hop today. In an announcement that will come as a surprise to few, the G.O.O.D. Music rapper has launched his own clothing and lifestyle brand, Aura Gold. Sean will debut the company’s first fashion line, Finally Famous, at ProjectMVMNT in Las Vegas, which runs from Feb. 19-21. He also offers us a sneak peek at the collection (modeled by himself) in VIBE‘s Feb/March “Style” issue.

Launching my own label is a dream come true for me. Even though I have a lot to learn about fashion and the industry, I do know what I like and the small details that make something stand out to me. I look forward to evolving the line with more colors, fabrications and offerings to show the other dimensions of my style progression over time.

Check out VIBE‘s pics of Big Sean’s very first fashion line after the jump…

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