Mon 10 Dec 2012
Have you ever wondered how much might it cost you to get Beyonce to be the face of your company? Try a ball-park figure of approximately $50 mil. According to The New York Times, Bey has signed a 50 million dollar deal with PepsiCo for several ad campaigns and music sponsorships. In addition to taping TV commercials (one of which will run during Super Bowl XLVII in early February), the singer will literally become the face of Pepsi. Bey’s image will be sprawled across limited edition soda cans across the world sometime next year. Her big contract also offers multi-million dollar funding into her own creative projects–whether or not they have an affiliation with Pepsi.
Check out the limited edition Beyonce x Pepsi can, after the jump…
Related:
Beyoncé Gives A Sneak Peek Into Her Intimate HBO Documentary (Video)
Jay-Z and Beyoncé Support LeBron James at ‘Sportsman of the Year’ Gala in NYC
Forbes Reports Nicki Minaj Has Signed Multi-Million Dollar Pepsi Deal


December 10th, 2012 at 12:43 pm
I can see a special “Blue Ivy” edition coming.
Hov/Bey cannot lose at this point.
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December 10th, 2012 at 1:40 pm
all on a 5th grade education.. #FuckinAwesome!
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December 10th, 2012 at 4:19 pm
I’m sorry, where is the top pic available poster-sized?
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V Reply:
December 10th, 2012 at 8:40 pm
Here > http://www.thisgoesin.com/wp-content/uploads/2012/12/Beyonce-Pepsi.jpg
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Gbushthebutton Reply:
December 10th, 2012 at 11:54 pm
Thanks. Framed!
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December 11th, 2012 at 1:17 am
uhhh, what happened to Michelle Obama’s “Get Fit” campaign?? Beyonce’s sending mixed messages to the kids.
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aomare Reply:
December 11th, 2012 at 11:24 am
excellent point. don’t want to hate on someone making money, but as a role model she could support a healthier option than soda.
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