Mon 10 Dec 2012
Have you ever wondered how much might it cost you to get Beyonce to be the face of your company? Try a ball-park figure of approximately $50 mil. According to The New York Times, Bey has signed a 50 million dollar deal with PepsiCo for several ad campaigns and music sponsorships. In addition to taping TV commercials (one of which will run during Super Bowl XLVII in early February), the singer will literally become the face of Pepsi. Bey’s image will be sprawled across limited edition soda cans across the world sometime next year. Her big contract also offers multi-million dollar funding into her own creative projects–whether or not they have an affiliation with Pepsi.
Check out the limited edition Beyonce x Pepsi can, after the jump…
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