Beyonce knows how to seize the moment, no matter what she’s up against. “Everyone’s talking about the Super Bowl this weekend? Oh okay, watch me turn all eyes back to me,” she has to be thinking like this with these releases. In her brand new song and music video, “Formation,” Bey celebrates her Down South roots without any apologies whatsoever.

ATL’s Mike Will Made It produced the record and his lil’ homie Swae Lee co-wrote. Paying homage to her Country roots, you can even hear a Big Freedia sample on the track.

You can nab the official version on Bey’s Tidal page now. And don’t be surprised if she performs this tomorrow during Super Bowl 50.

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Beyonce also released a “Formation” mini clothing collection on her online store.

Beyoncé Performs “Run The World (Girls)” with Channing Tatum on ‘Lip Sync Battle’