> on April 4, 2014 in New York City.

Alicia Keys is making her first foray into the beauty industry as she’s been tapped as the new face of Givenchy perfume, Parfums Givenchy. First on the agenda for the 33-year-old singer will be appearing in advertising for an as-yet-untitled “secret” fragrance, which is expected to start rolling out in September.

Read more after the jump…

“I’m honored to introduce the world to the newest scent by Givenchy,” Ms. Keys said in a statement. “Givenchy has long been one of the world’s most iconic luxury fashion houses, and a personal favorite of mine.” She also took to Twitter to share her excitement.

Alicia has a hard act to follow after Erykah Badu’s unique yet well-received Givenchy Spring 2014 campaign. We’ll have to wait til the Fall to see if she can pull it off (we’re positive she will).

[via NY Mag]

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