Mon 16 Apr 2012
While most of still marvel from Sunday night’s win for hip-hop, many skeptics were left wondering how did the mother of Tupac Shakur feel about Dr. Dre and Snoop Dogg’s tribute to her late son. According to a rep speaking on the behalf of Afeni Shakur, she was thrilled with Tupac’s virtual performance. Not only that but she gave Dr. Dre her blessing when he approached her about the idea. To show his appreciation, Dr. Dre made a charity donation to the The Tupac Amaru Shakur Foundation.
After the jump, the company behind the virtual hologram, AV Concepts talks with MTV News…..
The company behind the 5-minute spectacle witnessed last night were none other than AV Concepts. MTV News caught up with the president of the company, Nick Smith, who spoke on how the project came about.
“We worked with Dr. Dre on this and it was Dre’s vision to bring this back to life,” said Nick Smith, president of AV Concepts, the San Diego company that created the hologram. “It was his idea from the very beginning and we worked with him and his camp to utilize the technology to make it come to life. You can take their likenesses and voice and … take people that haven’t done concerts before or perform music they haven’t sung and digitally recreate it.
The Tupac hologram was several months in the planning and took nearly four months to create in a studio and though Smith was not able to reveal the exact price tag for the illusion, he said a comparable one could cost anywhere from $100,000 to more than $400,000 to pull off. “I can’t say how much that event cost, but I can say it’s affordable in the sense that if we had to bring entertainers around world and create concerts across the country, we could put [artists] in every venue in the country,”
via MTV News
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