Mon 25 Jan 2016
adidas Originals released an interesting new short film that also provides some social commentary about today’s technology-driven society. Your Future Is Not Mine was directed by Terence Neale and according to the brand features some of “tomorrow’s most exciting cultural creators.”
Each member of this new community is challenging the idea of the future through their craft and creativity. Between Aleali May’s influential stance on style, Iman Shumpert creating his future both on basketball courts and on the mic, Kyu Steed crafting his own music style, pushing past influences into his own and Design Butler’s irreverent transformation of personal influences, the message each one of them communicates is clear: your future is yours to create.
Watch them confidently stride together towards an optimistic tomorrow, dismissing the hurdles of the negative future they seem to have inevitably inherited.
Music by Daisy Hamel-Buffa,