Fri 14 Oct 2011
After catching the world’s attention with his straight to Youtube videos like “Purple Swag” and “Peso,” Harlem’s A$AP Rocky has announced his first major record deal with Polo Grounds/RCA Records. In a press release, Rocky explained what the signing means for him.
“I feel great about the new deal; I believe it was destined and with a label like Polo Grounds & RCA behind me I don’t see anything stopping us,” says A$AP Rocky. “I wanted go with the right partner that can help get a bigger platform to get me and my A$AP crew’s music and movement out. I expect to be in the same league as today’s most relevant artists, and there are just some things you can’t do on your own. The plan is to not only release great music, culture, and style for myself and A$AP worldwide, but to also be the next major artist/exec in the business and make great business men out of my brothers.”
Miss Info: I’m glad to see the A$AP crew making big moves! I actually heard about this record deal from insiders back in September. Apparently, Rocky and Bryan Leach locked in just a few days before Rocky came out with Drake at Fashion’s Night Out. And as for the numbers? Definitely seven-figures….Harlem on the rise!
Polo Ground president Bryan Leach and RCA CEO Peter Edge’s comments after the jump…
Bryan Leach, President of Polo Grounds Music, Inc. “I haven’t seen an unsigned artist with this much hustle and confidence since I signed Pitbull & Lil Jon and Rocky being from Harlem (as I am) was gravy! He dares to be himself which I love and will support fully. He’s also created great alliances and built a solid unit. Winning Rocky & his team’s confidence was not easy or fast but as they are partners I will make sure everything remains in his hands.”
Peter Edge, Chief Executive Officer, RCA Music Group.: “There’s no question that Bryan has a knack for discovering cutting edge artists and turning them into superstars and A$AP Rocky will be no exception. Rocky and the A$AP members are an innovative and unique crew that has already laid the ground work for a long-standing career. RCA Records is thrilled to continue our partnership with Polo Grounds Music as we break another talented new artist.”
Related: ASAP Rocky Says The Diplomats Are “Legends”
Dipset Brings ASAP Rocky Onstage at Red Bull Show #HarlemConnect
New Music: A$AP Rocky “Trilla” and “Back To The Future” (Unreleased)
ASAP Rocky Hits The Studio With Dipset Producer AraabMuzik (Video)
Things I Love: ASAP Rocky’s “Peso” Video…The Glorious Excess of Harlem Accessorizing