50 Cent has taken his music career and used it as a platform to evolve into quite an entrepreneur. Recently, 50 sat down with the Wall Street Journal’s Lee Hawkins to promote his Formula 50 book. In this extensive 44-minute interview they discuss his artistry, business endeavors, philanthropy work and everything in between.

They being on the current state of pop culture and how Eminem’s low profile method works for him, taking on the role of SMS promotions, what led to him partnering with the United Nations World Food Program, and his smart marketing plan to feed a billion children. He touches on leveraging his fame as an advantage for his boxing promoting company, who manages pro-boxer Yuriokis Gamboa, and his friendship Floyd Mayweather. They touch on his past history of rap beefs, impact of his mixtapes, lessons learned at Columbia Records, and what Diddy contributed to hip-hop. Ending off the one-on-one conversation, they chat about the importance of visuals vs. song rotation in 2013, balancing 50 Cent vs. Curtis Jackson when it comes to business, his previous Reebok sneaker deal, and reveals a favor Jay-Z owes him.

Sit back and watch 50 Cent’s full 44-minute interview below……

On Eminem not being active outside of music:

“You don’t get a free moment now. Technology allows the actual fans to be closer to your than usual. Michael Jackson used to disappear and then come back, disappear and then come back. Only person within our culture than can do that is Eminem. It’s one person…. in all of hip-hop culture that disappears and then you don’t see or know anything about what he’s actually doing and then you see when he comes back with the next record.

He doesn’t really involve himself or he’s not really active outside of music. So he just does well when the music is out and he’s moving around a little bit to promote it, and then he goes in and just stays until it’s time to launch it again. There’s no change in perception of who he is or what he is outside of the last thing you heard from him musically.”

His relationship with Floyd Mayweather:

“Floyd’s been following me since 2002, like everything that comes out. He knows all of it, all the lyrics, all the music, he’s just a little insecure so he doesn’t even want to share the spotlight with his dad. Its got to be about Floyd, that’s all. There’s no any other issues between it.

Floyd is somebody that’s like my brother. So we’ll fallout, we’ll have an attitude or go after each other one day, and then the next day we’ll call and we’ll talk to each other. We’ll always going to be friends, like we’re friends now. We never stopped being friends, it’s just the public was being made aware of an arguement.”

On Diddy’s contribution to hip-hop culture:

“Puffy’s contribution to hip-hop culture was the remix. He offered, went did the licensing paid for the samples and put artists like Biggie, Ma$e, and The LOX and other artists on production that his mom played out in front of him. It was older hit records that he brought back with new drums and new production around it. And now when you hear a remix, they’re doing what Puffy implemented.”

On the current industry climate:

“It’s taking a lot longer to position records than it used to. It used to take six-to-eight weeks at radio, and now it’s like twelve. It’s almost twice the length of time, because hip-hop culture has a youthful driven audience that has a low attention span they’re not sure that it’s smoking hot because it would take six weeks for it to be at that peak point where it’s everywhere in front of you. Now it’s taking twelve weeks and they’re going ‘I like that, but I’m not sure if it’s as hot as those other records’ because it’s just a different climate in time.

If I was coming up now, I’d find the visual to be more important [or as important] as the actual song itself. Because your phone has the ability to be your recording device for your in-studio performance and if you have the right material you’ll start to generate interest or develop a fanbase and you’ll have limitless amounts of people online that can begin to check you out based on that.”

How the loss of his manager and friend Chris Lighty affects his business:

“He’s someone that would take all of the initial meetings for new opportunities and then kind of sort out before it’s even brought to my attention. It’s definitely a huge adjustment to make, I’m not afraid of change. I wasn’t prepared for it, it was definitely awkward and uncomfortable to go through that but I’ll make the adjustments.”

If he’d do a business venture with LeBron James or Jay-Z, and a favor Jay owes him:

“Yeah, I’ll do a deal in a heartbeat. We’ll work together on some levels, at some point a project [will] come along. Jay-Z actually owes me a favor, because I did a commercial for his sneaker at RBK [Reebok]. So I’m a run into him, he’s going to return that favor.”

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